Hi, I’m Dan, I design simple, thoughtful digital products that put people first

I’m a Product Designer with over 20 years’ experience in digital, brand and product design, specialising in creating user-centred digital experiences that balance aesthetics, usability and business goals.

Over the last 7 years I’ve focused on digital product design, working across both in-house teams and agencies for global brands, scale-ups and early-stage startups. I thrive in collaborative environments and enjoy working closely with product managers, developers and stakeholders to translate complex problems into clear, intuitive and accessible user experiences.

My experience spans the end-to-end product design process, from discovery and user research through to ideation, wireframing, UI design, prototyping and developer handoff. I’m passionate about iterative design and continuous improvement, using testing, feedback and data to refine solutions and deliver meaningful outcomes for users.

I’m particularly interested in designing simple, human-centred products with clean, thoughtful visual design and strong usability. Accessibility, clarity and thoughtful interaction design are central to my approach.

I’m naturally curious and enjoy learning new tools, frameworks and ways of working, whether that’s exploring emerging technologies, improving collaboration within cross-functional teams, or finding new ways to solve familiar problems.

A fearless approach to developing new skills

Core Skills & Experience

Product & UX Design

  • End-to-end Product Design

  • User Experience (UX) and User Interface (UI) design

  • Design systems creation, implementation and maintenance

  • Interaction design and micro-interactions

  • Accessible and inclusive design (WCAG awareness)

  • Responsive and mobile-first design

Research & Discovery

  • Product discovery and research

  • User interviews and qualitative insight gathering

  • Stakeholder workshops and collaborative ideation

  • User journey mapping and experience mapping

  • Problem definition and hypothesis generation

Design Process & Delivery

  • Wireframing (low to high fidelity)

  • High-fidelity UI design

  • Interactive prototyping

  • Iterative design and usability improvements

  • Design handoff and collaboration with engineering teams

  • Writing acceptance criteria and design documentation

Product Team Collaboration

  • Working within cross-functional product teams

  • Experience in Agile and Waterfall delivery environments

  • Sprint planning and design sprints

  • OKR planning and design roadmap contribution

  • Stakeholder communication and design presentations

Additional Skills

  • Brand design and tone of voice

  • Product illustration (icons, UI illustrations, empty states)

  • Iconography systems

  • Infographics and data visualisation

  • Working knowledge of HTML and CSS

  • Translating brand identity into digital product experiences

Tools

Design & Prototyping

  • Figma

  • Sketch

  • UXPin

  • Adobe XD

Collaboration & Product Development

  • Miro

  • Notion

  • Jira

  • Confluence

Visual & Motion Design

  • Adobe Photoshop

  • Illustrator

  • After Effects

  • InDesign

Additional Tools

  • Dreamweaver

  • Microsoft Office

Selected Clients & Brands

I’ve worked with organisations ranging from early-stage startups to global brands, including:

  • EE

  • BT

  • Europcar

  • Barclaycard

  • O2

  • Vax

Here’s my CV

Download CV